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AXLR
AXLR / Systems studio
Adelaide, AU / 34.9285°S 138.6007°E
Signal nominal / Build 0447
Automations firing 1,847/day
AIAutomationWebsitesEst. Adelaide

Accelerate everything.

Systems that run without you
What we actually do

We build AI systems, automation pipelines and the websites that sell them. Not decks. Not pilots. Things that run on a Tuesday at 3am without anyone watching.

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01What we do

Three things.
Built to compound.

Most agencies sell you one of these and leave the other two broken. The website feeds the automation, the automation feeds the AI system, and the AI system is the reason the website was worth building. We ship all three, in that order of value.

Not sure which one you need? Most people aren't.

Tell us the bottleneck
02Divisions

Four engines.
Each sells the next.

A service list is a freelancer. Four divisions that feed each other is a company. Open any row to see what runs inside it.

01

SYSTEMS

AI builds / integrations / command centres

The real product. Custom AI integrations, automation pipelines, and visual command centres that put an entire operation on one screen. If a task is repeatable, it stops being a person's job.

AI integrationAgentsCommand centresWorkflow designData pipelines
Typical build3–6 weeks
Best forRepetitive ops
Live systems203
StatusTaking work
02

PLATFORM

Web / hosting / marketing

The volume engine. Fast website builds, hosting continuity and ongoing marketing. High margin, and the channel that fills every other division with customers who already pay monthly.

Web buildHostingCare plansLocal SEOPaid media
Typical build7 days
Best forGetting found
Sites hosted118
Uptime99.98%
03

SIGNAL

Brand / creative / direction

What a business looks like and sounds like, decided before anything gets built. Identity, art direction, campaign creative and the content systems that keep it running after we leave.

BrandingCreative directionArt directionContent systemsCampaign
Typical build2–4 weeks
Best forLaunches, rebrands
Identities shipped41
StatusTaking work
04

ACADEMY

Teaching operators to run it themselves

Courses, cohorts and template libraries that hand the methodology over. Zero delivery ceiling, and it turns the way we build into a product that scales without our hours.

CoursesCohortsTemplatesPrompt librariesWorkshops
Next cohortRolling
Best forIn-house teams
Operators trained612
StatusWaitlist

Four divisions, one conversation. Start anywhere.

Enquire about a division
03Inside a system

What an AI system
actually does all day.

"AI" is a vague word, so here is the concrete version. Work arrives from wherever your customers already are. Something reads it, works out what it is, and does the next thing — writes the reply, books the job, drafts the quote, updates the record. Nobody re-types anything, and nothing sits waiting until morning.

A person at a desk in a dark room, surrounded by floating panels of live data.
Intake1,847today, unattended
Readingform · call · inbox
dm · job sheet
Deciding0.8sto classify and route
Actingreply sent
job booked
quote drafted
Escalating3flagged to a human
Claude Anthropic
ChatGPT OpenAI
Perplexity Search
Whatever's next Swappable
One operator / the rest is running itself
Model-agnostic by design — we wire in whichever one wins

The model is a part, not the product.

The same shape covers a trades business chasing quotes, an agency drowning in onboarding, and a store answering the same six questions all day. What changes is the wiring, not the idea.

IntakeLead lands, enriched, routed
0.8s
QualifyAgent scores, books, notifies
2.1s
DeliverDocs drafted, tasks issued
24/7
ReportOne screen, every number
12ms
Four stages / none of them waiting on you

Tell us one job you keep doing twice. We'll map it.

Map my workflow
04Websites

A site that moves
gets remembered.

Most small business websites are a brochure that loads. We build the other kind — fast, dark, art-directed, with motion that carries you down the page instead of stopping you at every fold.

Build reel / real estate The same wiring, with a front door on it

Every build comes with hosting, the analytics that tell you whether it actually worked, and the option to wire it straight into the systems above — so an enquiry never lands in a dead inbox at 9pm on a Friday.

Got an old site, or nothing at all? Both are fine.

Enquire about a build
05Selected builds

Real sites.
Live right now.

Scroll any frame and the real build scrolls with you, top to bottom — no mockups, no dressed-up screenshots. Two public sites you can click straight into, and one internal system: a custom API we wired into Kahunas that runs a coaching business end to end.

Visio is the clearest example of what section 03 describes. Programmes, nutrition, check-ins, supplements and challenges all sit behind one custom integration with Kahunas, the platform the coaching already ran on. A coach types or speaks a brief — build a four-day upper/lower, intermediate, fat loss — and the system writes it, formats it to the platform's structure, and publishes it to the client. The admin that used to fill an evening now takes a sentence.

Every capable business will run on this within a few years. The advantage is not having the technology — it will be everywhere. The advantage is having spent two years learning where it works in your business while everyone else was still deciding. You do not need a strategy for that. You need one thing handed over, working, this month — and then the next one.

Yours could be the next one. Same process, start to finish.

Enquire about a build
06Proof

The numbers,
while you read this.

Live counters from systems currently running for clients across trades, agencies and eCommerce.

Automations fired
0
Per day, across 203 live systems
Hours returned
0
Manual work deleted since launch
Median response
0
Command centre readout latency
Status and warning
Capacity92% near limit
Signal active
Automation armed
Manual override

Want numbers like these for your own operation? They start as one process.

Enquire
07Process

Four moves.
No discovery theatre.

You will know exactly what we are building and when it lands before anything starts.

  1. 01

    Teardown

    Forty-five minutes. We map every repeatable task in the business and work out how many hours a month each one is eating. Most of what should happen next is obvious by the end of it.

    Duration45 min
    ObligationNone
  2. 02

    Blueprint

    A one-page system map: what gets automated, what stays human, and what it gives you back. Fixed scope agreed in writing before a single thing gets built.

    Duration3 days
    OutputSystem map
  3. 03

    Build

    We ship in weeks, not quarters. You see it running in a staging environment before it touches anything live.

    Duration1–6 weeks
    Check-insWeekly
  4. 04

    Run

    Handover, documentation and a command centre so you can see it working. Care plan optional, not compulsory.

    HandoverDocumented
    SupportOptional

Step one takes forty-five minutes. That's the whole commitment.

Start at step one
08About

A small studio
in Adelaide.

You deal with the person who builds it. No account layer, no handover to a junior, no retainer that quietly renews forever.

01

WHO

Ivan Tchorbadjiev / founder, builder

AXLR is a systems studio working with trades, agencies, eCommerce operators and coaching businesses — the kind of companies where a handful of repeated jobs quietly eat the week. Designed and built in-house, in Adelaide.

BasedAdelaide, AU
WorkingWorldwide
You talk toThe builder
02

HOW WE WORK

Fixed scope / short cycles / handed over

Scope is agreed in writing before anything starts, work lands in weeks rather than quarters, and everything is documented and handed over so you are never locked to us. A care plan is available and never compulsory.

Fixed scopeWeekly check-insDocumentedNo lock-in
First step45-min teardown
ObligationNone
Capacity2 slots / month
03

WHAT WE WON'T DO

The honest part

We will not automate something that happens twice a year, sell you a model you do not need, or dress a pilot up as a system. If your process is fine and the problem is somewhere else, that is what you will be told in the teardown.

PilotsNot our thing
Retainer creepNo
Straight answersAlways

Curious rather than committed? That's the right place to start.

Start a project
AXLR
09Enquire

Tell us what's
eating the week.

You don't need to know what you want built, or what any of it is called. Describe the part of the week you dread and we'll tell you honestly whether there's a system in it — including when there isn't.

0

Goes straight to our inbox — no mail app, nothing stored on this page. Prefer to write? helloaxlr@gmail.com

BasedAdelaide, AU
WorkingWorldwide / remote
ResponseWithin 24 hours
First step45-minute teardown